Sociocultural standards of feminine beauty are presented in almost all forms of popular media, influencing women with images that portray what is considered to be the ‘ideal’ body. The unattainable standards of beauty promoted in the media can have a powerful influence on the way women view themselves.
The pervasiveness of the media and advertising make it very challenging for most women to avoid, resulting in a large amount of women evaluating themselves against these standards of beauty and also competing with each other, to look how society would class them beautiful.
There is strong evidence that women who endorse the norms for body shape portrayed in the media and/or invested in appearance for self-evaluation are more vulnerable to experience body shame. “Smeets, Jansen, and Roefs (2011), demonstrated that teaching body dissatisfied women to attend to their own attractive body parts significantly increased their body satisfaction.” As selective attention for unattractive body parts is crucial in the development of body dissatisfaction, “developing new ways to think about your body and your self-worth is a good way to address a negative body image.”
‘Objectification’ is a design process that addresses the necessity to change and alter women’s perceptions of themselves. Reinforcing body image concerns and behaviours in response to sociocultural pressure by promoting women to reassess their bodies. In an attempt to increase women’s body image satisfaction through perception and potentially enhance self-esteem by encouraging women to capture themselves in a positive and dynamic way.